Music, in India, is one of the most important part of our lives, we have our lives revolving around it. Hence, it is no surprise that some of our best musicians are one of the biggest celebrated personalities in the country. He is also one of the most loved individual in the music industry and here is a proof to it:
No matter where Shankar Mahadevan, Farhan Akhtar and Devraj Sanyal were, they had to take time out to wish one of their favorite persons, on his birthday.
While largely everyone knows that Ehsaan Noorani started his music education in India under Mr. Bismarck Rodrigues and then moved on to Los Angeles for further studies, a natural question that c .....
Musiculture: The Organisation
MusiCulture is a family of music lovers, not just a company. We provide services that an artist may need to reach out to the world and at the same time provide him with a sustainable business model. We aspire to create a progressive music industry that breaks down barriers, takes a holistic view, creates industry wide benchmarks and allows artists and labels to retain ownership and remain in control.
What We Do
SUSTAINABLE BUSINESS MODELING
At MusiCulture, we provide a sustainable business model to all the upcoming as well as established artists. While the artists should, and rightly so, focus on their creative work, we ensure that we chart out a work structure for them. We provide our in depth business skills to them, our flagship product called CreaSus Business Planning. CreaSus Business Planning is a unique product which is designed keeping in mind the sensibilities and requirements of artists.
Our team of highly skilled project managers provide a valuable additional resource to your team, however big or small that may be. Bringing extensive market experience and expertise we can assist you in all stages of your project – from initial conception, through development, on to delivery, and finishing with campaign analysis and reporting. We pride ourselves on our in-depth and artist friendly approach.
MusiCulture team has extensive marketing experience: from traditional e-marketing, direct to fan, print advertising, street, radio and TV advertising to digital and social media marketing channels focusing on Facebook, Twitter, Google Ads and YouTube. Each campaign will be unique and will start with a marketing plan which will be constantly reviewed and fine-tuned to the lifecycle of any given campaign.
MusiCulture continues to recognise and value the importance of physical product in today’s music market. Our industry tie ups allow us to support our clients in all their production needs across multiple formats – CD, Vinyl or DVD through to specialist bespoke items. We have special in-house designer who assists our clients towards their merchandise requirements. We also have a team of dedicated professionals who ensure that our clients websites are fully functional and state of art.
MusiCulture has a firmly established in-house PR and Marketing team. Our dedicated professionals, with strong industry associations and experience drive the strategies to make our artists stand out.
COPYWRITE & LICENSING
MusiCulture team provides with the services of copywrite and licensing of the products for our artists. We have our established associations and in-house expertise to ensure we protect the interests of our clients.
MusiCulture has a strategic alliance with some of the world’s best digital distribution companies. Their Backstage platform provides us with a daily sales feed from iTunes, Amazon, Google Play, Spotify, Rdio, Beatport, Juno, Virgin Mega and Emusic, to name just a few.
We provide you with monthly accounting that breaks down global revenues at source in one easy to comprehend statement.
Who We Work With
NXGN MUSICULTURE PVT. LTD.
B-46 Flat No.1342,
MIG Colony, Adarsh Nagar, Worli.