Ishtar Music debuts in exclusive OTT distribution with Mismatched S3 album

Believe India’s Ishtar Music marks its debut into distribution for OTT Platforms with Netflix India’s Mismatched Season 3

Mumbai, 7^th Dec 2024: Believe India’s Ishtar Musichas taken the baton in all-round distribution and management for OTT Platforms with the much-anticipated soundtrack for Mismatched Season 3. This emotionally charged, genre-blending album brings the characters’ inner lives to the forefront, seamlessly weaving Qawwali vibes with indie beats, soulful lyrics with electrifying tunes. It’s a sonic journey that creates a playlist that’s equal parts mood, moment, and memory.

With over 30 years of distribution expertise, Ishtar Music is poised to bring the soundtrack to the hearts & ears of thousands and position it as the standout album of the year. By championing rising stars and unique sounds, they’ve delivered an unforgettable musical experience that resonates with fans of the series and beyond.

Stream the album here:

Shilpa Sharda, Director of Believe Artist Services for India and Southeast Asia, shared her excitement about the role of music in storytelling with Mismatched Season 3, “The series features a vibrant and emotionally rich soundtrack that perfectly captures the essence of the show. For Believe &Ishtar, this partnership with Netflix represents a shared vision of championing diverse talent while connecting with audiences across languages and genres. The collaboration marks an exciting new chapter, highlighting the power of music to transcend boundaries.”

Ishtar Music is thrilled to be a part of this incredible journey with Mismatched Season 3, a project that perfectly aligns with the label’s vision for bringing soulful, diverse music to audiences far and wide.

The soundtrack is now live and available to stream on all major platforms—immerse yourself in the music that defines love, heartbreak, and everything in between.

And the excitement doesn’t end there – mark your calendars for December 10, as we gear up for an exclusive music event celebrating the magic of Mismatched. Stay tuned—RSVP links will be out soon!