Category Archives: From the Vault

Abraham Khanna: Debut Single ‘Kehndi Mujhko’, Musical Identity & Blending Afro Beats With Indian Soul

Mumbai, 18th May 2026: Emerging artist Abraham Khanna is stepping into the spotlight with a sound that feels fresh, emotionally rooted, and globally inspired. In his first-ever interview, the young musician spoke about his debut single Kehndi Mujhko, his journey from producing music at 13, and how he plans to merge Afro beats, Y2K aesthetics, […]

Projects like this push us to explore new textures, and that keeps our sound evolving: Twin Strings

“Rhythms of Singapore” is an immersive exploration of a city that already hums with its own organic soundtrack. In this conversation, Twin Strings reflect on how they moved beyond conventional songwriting to truly listen to Singapore, absorbing its textures, movements, and emotions before translating them into music. From the pulse of MRT trains to the […]

What ‘Marammat’ gave me was an ease about taking my time, letting things unfold without forcing them: Sahil Samuel aka NAALAYAK

With ‘Marammat’, Sahil Samuel, better known as NAALAYAK, has carved out a quiet, emotionally resonant space in India’s alternative music landscape. The album doesn’t chase resolution or spectacle; instead, it lingers in the pauses, the late-night thoughts, and the unfinished feelings we often avoid confronting. Following a five-city India tour, recognition as an Amazon Music […]

The tools will continue to change, but the real power of storytelling will always lie with people: Prateek Rajagopal

Los Angeles–based composer and producer Prateek Rajagopal has quietly built an impressive global footprint, contributing to major Hollywood titles including Star Wars: The Mandalorian, Trolls: Band Together, and projects from Universal Pictures and A24. Working alongside celebrated names like Ludwig Göransson and Bobby Krlic, Prateek’s journey reflects a blend of technical precision and emotional depth. […]

“Culture Cannot Be Transactional”: V. G. Jairam on Live Entertainment, Brands & the Mahindra Blues Festival

With over three decades in India’s live entertainment and culture marketing ecosystem, V. G. Jairam has seen the industry evolve through cycles of growth, disruption and reinvention. From founding Fountainhead and Oranjuice Entertainment to building Hyperlink Brand Solutions, his journey mirrors the rise of experiential marketing and live culture in India. In this candid MusiCulture […]

Building Emotion Into Sound: Inside Bharath’s Journey from Sonic Identity to Global Resonance

In a music landscape obsessed with scale and speed, Bharath is choosing depth. Whether it’s a track quietly climbing global charts or an organic collaboration that expands a song’s emotional universe, his approach remains rooted in honesty, intuition, and storytelling. For Bharath, production isn’t about crafting hits, it’s about listening closely, stripping away the noise, […]

Inside the Sonic Science: How Vedam Records Is Redefining Wellness Music

In an exclusive conversation with MusiCulture, we explore the minds behind Vedam Records, Universal Music Group’s wellness-driven label, and the team steering the Grammy-nominated albums Sounds of Kumbha and Shayan. What follows is a deep, illuminating dive into how science, culture, spirituality, and sound come together to create music that heals. We had an interaction […]

AI today is what the Internet and Digital became to music over 30 years ago: Jeffrey L. Straughn

Jeffrey L. Straughn, Senior Partner and Chief Brand Officer at Primary Wave, is in Mumbai for a brief visit. A known name, someone who has spearheaded groundbreaking brand partnerships with Fortune 500 companies and artists, he has built a reputation that precedes him. His successes include the Whitney Houston Slot Machine, a global M.A.C. Cosmetics […]

“It’s my way of blending cultural devotion with contemporary soundscapes”, Nirvaan Birla

A managing director at Birla Open Minds and Birla Brainiacs, Nirvaan Birla has ventured professionally into music. As an artist, his first original release is “Shankaraa”, inspired by his own connect with the Lord Shiv. With an album in the making, we took some time out to discuss about what looks forward to do in […]

I just want to keep evolving, keep creating, and keep honouring the music I’ve grown up with: Rishab Rikhiram Sharma

Rishab Rikhiram Sharma is a sitar virtuoso, composer, and sonic healer whose work bridges centuries of tradition with the pulse of the modern world. A disciple of the legendary Shri Ravi Shankar and heir to the Rikhiram lineage of instrument makers, Rishab brings both deep-rooted authenticity and fearless innovation to his music. Whether performing on […]