Mumbai, 15th April 2025: The premier of the official music video for “Higher Love” by DESI TRILL featuring DJ Khaled, Cardi B, Natania and Subhi was one of the pivotal moments in the music streamscape for Indian artists.
“Higher Love” is the first single from the Paramount Animations’ SMURFS Movie Soundtrack via Roc Nation Distribution. “Higher Love” music video made its global broadcast premiere on NickMusic, MTV Live, MTVU, MTV Biggest Pop and across MTV’s global network of channels, as well as on the Paramount Times Square billboards. The music video, directed by Maya Table, edited by Mikey Rare, and produced by Claudia Rivas, gives a first glimpse inside the highly anticipated forthcoming full length feature film.
Watch the song here:
From vibrant Mumbai, Natania fearlessly moved to Los Angeles at 18, discovering her true voice as a songwriter while immersing herself in the global music scene and deepening her Indian roots through the years. Her creative prowess is evident in songwriting collaborations with industry titans like J Balvin, DJ Khaled, Skrillex, Armaan Malik, King, Cardi B, Nick Jonas, Bella Poarch, Jared Leto and more and in crafting sonic landscapes for global brands like Apple, Instagram and Maybelline. Most recently she has written and has sung “Higher Love” the first record from the “Smurfs” Hollywood animated movie due to release this summer alongside Dj Khaled and Cardi B and has a number of songs on the upcoming soundtrack. Signed to Jay Z’s Roc Nation and now with DESI TRILL, a UMG venture co-founded by Ty Ty Smith and Shabz Naqvi, Natania is poised to become a chart-topping artist.
About DESI TRILL:
The world is opening up to new music like never before. As the musical landscape in South Asia continues to expand with newer artists, varied genres and diverse sounds catering to audiences with different musical tastes and dialects, two veterans of music Shabz Naqvi and Ty Ty Smith are the founders behind a groundbreaking new music company DESI TRILL. What sets DESI TRILL apart from other labels is its endeavor to create a new music genre, one that hasn’t been explored by anyone in the past. The innovative blend of Hip Hop, R&B and the dynamic essence of South Asian (Desi) music will give listeners a genre that’s not only captivating but also transformative. It’s a mindset and a home to the next generation, everyone is invited. Distributed globally by Universal Music Group, DESI TRILL is launched at a time when desi music’s popularity is at its zenith, with millions of die hard fans. All whilst the sound of hip-hop is celebrating over fifty years of influencing culture across the globe. DESI TRILL envisions a future where South Asian artists gain widespread recognition on grand stages, embracing cultural heritage while pushing musical boundaries. As the company tagline proudly states…BROWN IS EVERYWHERE.