Aditya Rikhari’s ‘Paaro’ is a contemporary reinterpretation of the timeless Devdas

Aditya Rikhari has been recently signed as an exclusive artist by Universal Music India under IndieA Records

Mumbai, 18^th April 2024: Universal Music India, the leading music label renowned for promoting young, talented artists and boasting one of the biggest catalogues in India, has exclusively signed with a 23-year-old multi-talented singer-songwriter, Aditya Rikhari under its Independent Label – IndieA Records a while back. Renowned for his soulful vocals and profound song writing, Aditya Rikhari epitomizes the spirit of independent music, enriching the label’s diverse portfolio of talented musicians.

Aditya Rikhari has already made an indelible mark in the Indian independent music ecosystem at a very young age. His tracks like ‘Faasle’ and ‘Samjho Na’ both have garnered  over 90 million and 100 million audio streams, showcasing his immense talent and widespread appeal. His previous release ‘Teri Yaad’ with IndieA Records further solidified his position in the industry, garnering immense popularity and paving the way for this exclusive partnership.

With this ground-breaking collaboration under Universal Music India’s platform, IndieA Records, Aditya Rikhari unveiled his latest track “Paaro,” which serves as the inaugural release from his forthcoming album “Jaana”. “Paaro” offers a contemporary reinterpretation of the timeless Devdas narrative, resonating with audiences across generations.

Watch the song here:

Drawing inspiration from the classic tale of love and longing, “Paaro” captures the essence of a heartbroken lovers emotional odyssey through evocative lyrics and captivating melodies. Aditya Rikhari’s musical prowess breathes new life into the iconic character, delivering a compelling narrative that transcends time.

“I’m thrilled to be part of the Universal Music family. Our first year together has been fantastic, with successful releases like Ariana and Thinker. The support from UMG has been incredible, and having a team that believes in my vision is invaluable. We’re now releasing my debut album, Jaana, without any restrictions. Each of the 7 to 10 songs will have a different vibe, but there’s a common thread for the audience to discover. The first song, Paaro, is out now, inspired by the character Devdas in a modern context. Check it out on Spotify or Amazon Saavan and watch the video to see me channelling Devdas”, said Aditya Rikhari.

Sumedhas Rajgopal, ‪Head of Independent Artist Collective (Badshah, Indiea Records and Def Jam India) – Universal Music India, further adds, “Aditya Rikhari, stands out as an exceptionally gifted and versatile singer-songwriter, and we are thrilled to welcome him to Indiea Records. With each new release, Aditya continues to captivate his audience, showcasing his distinctive style and never failing to surprise. Paaro is an absolute treat for his fans, the video features him in an absolute new avatar.”

About IndieA Records

IndieA Records is a forward-thinking record label dedicated to fostering partnerships and nurturing the singer-songwriter independent artist community. Since its inception, Indiea Records has served as a creative hub for some of the most dynamic artists in the industry.Our diverse roster includes acclaimed talents such as Kavita Seth and Kanishk Seth, When Chai Met Toast, Shashwat Sachdev, Prateek Kuhad, Shilpa Rao, Rashmeet Kaur, The Rish, Rusha & Blizza, and numerous others. Each artist brings a unique voice and perspective to our label, enriching the musical landscape with their distinctive sounds and compelling narratives.

At Indiea Records, we are committed to providing our artists with the support, resources, and platform they need to thrive creatively and professionally. Through collaborative partnerships and a deep-rooted passion for music, we strive to cultivate a vibrant community where artists can flourish and audiences can discover new and inspiring music.