Category Archives: Prime Feature

Natania releases music video for ‘Nautanki’, a vibrant anthem featured in Katrina Kaif’s bridal campaign

Mumbai, 7th December 2024: A Mumbai girl at heart making it big in the US, Signed to Jay Z’s Roc Nation as songwriter and to DESI TRILL as an artist, Natania has released her latest single “Nautanki”, following the success of “Gulzar”. Natania’s Nautanki is a joyous anthem celebrating the stubborn, dramatic nature of our hearts. Inspired […]

The annual music report card is in: Spotify Wrapped 2024 is here

Check out the highlights from MusiCulture Wrapped 2024, below! Mumbai, 7th December 2024: Spotify, recently, launched its annual campaign and personalized user experience – Wrapped 2024. Celebrating the fans, artists, and creators who made this year the record-breaking, culture-making, fandom-shaking year that it was. Wrapped highlights the artists, albums, songs, playlists, and podcasts that defined […]

Bhushan Kumar unites Karan Aujla, Neha Kakkar & Nora Fatehi for the ultimate party anthem, ‘Aaye Haaye’

Mumbai, 6th December 2024: The wait is finally over! T-Series has released Aaye Haaye, a musical phenomenon that is poised to dominate the music industry. This tune is pure adrenaline, a contagious combination of throbbing beats, razor-sharp lyrics, and unquestionable energy, featuring a powerful collaboration between Karan Aujla and Neha Kakkar featuring international sensation Nora […]

Times Music launches ‘Sorry’, an upbeat romantic track by Mankirt Aulakh and Jasmeen Akhtar

Mumbai, 5th December 2024: Times Music, one of India’s leading music labels, has released ‘Sorry’ a captivating Punjabi track by Mankirt Aulakh. This song marks the beginning of an exclusive musical journey of the five extraordinary singles signed with Times Music. Featuring the stellar collaboration of Sabba X DJ Flow X Teji Sandhu, ‘Sorry’ explores […]

Parmish Verma’s ‘Off Limits’ on T-Series is a sonic and visual treat!

Mumbai, 4th December 2024: T-Series and Bhushan Kumar have released “Off Limits,” the latest track from Punjabi music star Parmish Verma. This high-energy release is a perfect blend of hard hitting beats, fiery lyrics, and stunning visuals. The music, composed by the talented Starboy X, brings an addictive vibe that is sure to become a […]

Shael Oswal & Urvashi Rautela’s dreamy love in ‘Rabba Kare’ thrills the listeners!

Mumbai, 23rd November 2024: A love song that blooms like a desert rose under the Dubai sun, “Rabba Kare” is finally here! From the mesmerizing voice of Shael Oswal, the voice behind the unforgettable hit “Soniye Heeriye,” this brand-new track promises to sweep you off your feet. Teasing fans with glimpses of its elegance and […]

UMI team has to be some of the finest people I have worked with: The Rish

Rishabh Kant, popularly known as The Rish, has recently released, ‘Zehreeli,’ a song that takes listeners on an emotional journey through the highs and lows of falling in love. The track captures the whirlwind of emotions that one experiences when they first meet someone special, beginning with the rush of infatuation and evolving into a […]

This year was all about pushing the envelope with my releases: Sarvesh Shrivastava aka Sickflip

The electronica solo project of Sarvesh Shrivastava, Sickflip, is a highly regarded music composer, producer and performer. Hailing from Mumbai, Sickflip is famous for his eclectic beats and captivating stage presence. We had a recent interaction with him upon his joining Season 2 of The Lab, a part of the Smirnoff Project’s “We Do We” […]

By working together, we can create diverse spaces that celebrate different genres and cultures: Faraz aka 8-BIT-CULPRIT

Faraz, known by his stage name 8-BIT-CULPRIT, began DJing at 15 and secured his first residency in 2008. Influenced by artists like Sphongle, Perfect Stranger, and Trentemoller, he ventured into music production to enhance his sets, leading to his debut release ‘Slugger’ in 2016 on Soupherb Records, followed by additional releases with Qilla Records. Adhering […]

Parmish’s new track “My Life Be Like” celebrates the journey of hard work & success

Mumbai, 12th November 2024: Parmish Verma has just released his latest track, “My Life Be Like”, with T-Series. The song is a tribute to the hustle and dedication that transform dreams into reality. Saheb’s lyrics capture the feeling of a life that has surpassed expectations, marked by milestones that feel almost surreal. Through the combined […]