Taylor Swift’s ‘The Tortured Poets Department’ breaks streaming records worldwide, captivates Indian audience

Mumbai, 23^rd April 2024: On April 19^th, Taylor Swift’s latest album, ‘The Tortured Poets Department’, shook the music world by becoming the most-streamed album in a single day in Spotify’s history. With over 300 million streams, Swift not only claimed the top spot but also secured her position as the most-streamed artist in a single day on the platform. This remarkable achievement solidifies Swift’s dominance on Spotify, with her albums ‘Midnights’ and ‘1989 (Taylor’s Version)’ following closely behind in the top three most-streamed albums in a single day.

In addition to this global triumph, Swift’s impact extended to India, where Universal Music India hosted the first official listening party for ‘The Tortured Poets Department’ in Mumbai and Bangalore. The overwhelming response saw over 400 attendees in Mumbai and 250 in Bangalore, marking a historic moment for Swift’s Indian fanbase. As the album continues to resonate worldwide, tracks like “Fortnight” featuring Post Malone and “The Tortured Poets Department” itself have garnered millions of streams, cementing Taylor Swift’s status as a music industry powerhouse.

Global and India Data of her few tracks:

With her unparalleled talent and unwavering connection with fans, Taylor Swift’s ‘The Tortured Poets Department’ not only sets records but also solidifies her as a trailblazer in the music industry. As Swift continues to captivate audiences globally, her impact on the cultural landscape remains unparalleled.