The annual music report card is in: Spotify Wrapped 2024 is here

Check out the highlights from MusiCulture Wrapped 2024, below!

Mumbai, 7^th December 2024: Spotify, recently, launched its annual campaign and personalized user experience – Wrapped 2024. Celebrating the fans, artists, and creators who made this year the record-breaking, culture-making, fandom-shaking year that it was. Wrapped highlights the artists, albums, songs, playlists, and podcasts that defined how more than 640 million people around the world listened and discovered in 2024. This edition of Wrapped also marks the tenth global anniversary of the marketing campaign.

In India, Spotify has unveiled the sixth edition of Wrapped. Here are a few key insights:

• It was the year of Punjabi music, with Karan Aujla (#11), Diljit Dosanjh (#14) and Badshah (#22) making their way to the Top 25 Wrapped artists in India in 2024.
• I-Pop became the new hub for Indian listeners with songs such as Mahiye Jinna Sonha by Darshan Raval, Husn by Anuv Jain, and Heeriye (feat. Arijit Singh) by Jasleen Royal, among others making their way to the top.
• Horror & true crime, and self-help podcasts were the top choice for listeners.
• Podcasts by local creators such as Ranveer Allahbadia, Raj Shamani, and Gourab Tapadar were amongst the most consumed in India.

MUSIC

1. Most-streamed artists: For the fourth year in a row,Arijit Singh retained his position at #1 on Spotify in India, followed by:
2. #2 Pritam
3. #3 A.R. Rahman
4. #4 Shreya Ghosha
5. #5 Anirudh Ravichander
6. #6 Sachin-Jigar
7. #7 Alka Yagnik
8. #8 Udit Narayan
9. #9 Amitabh Bhattacharya
10. #10 Vishal-Shekhar

2. Most-streamed songs: Romance was on everyone’s radar with Pehle Bhi Main by Vishal Mishra and Raj Shekhar, amassing over 228 million streams, to become the most-streamed song in India. Other top tracks include:
3. #2 Husn by Anuv Jain
4. #3 Satranga (From “ANIMAL”) by Arijit Singh, Shreyas Puranik, Siddharth-Garima
5. #4 Sajni (From “Laapataa Ladies”) by Ram Sampath, Arijit Singh, Prashant Pandey
6. #5 Akhiyaan Gulaab (From “Teri Baaton Mein Aisa Uljha Jiya”) by Mitraz
7. #6 O Maahi by Pritam, Arijit Singh, Irshad Kamil
8. #7 Chaleya by Anirudh Ravichander, Arijit Singh, Shilpa Rao, Kumaar
9. #8 Tu hai kahan by AUR
10. #9 Apna Bana Le by Sachin-Jigar, Arijit Singh
11. #10 One Love by Shubh

3. Most-streamed albums: With a record-breaking 49 weeks at #1 on Spotifycharts,Animal by Various Artists, was the most-streamed album in India. Kabir Singh by Sachet-Parampara found its position at #2, followed by:
4. #3 Aashiqui 2 by Mithoon
5. #4 Making Memories by Karan Aujla
6. #5 Rocky Aur Rani Kii Prem Kahaani by Pritam
7. #6 Love Aaj Kal by Pritam
8. #7 Still Rollin by Shubh
9. #8 Ek Tha Raja by Badshah
10. #9 Moosetape by Sidhu Moose Wala
11. #10 Yeh Jawaani Hai Deewani by Pritam

PODCASTS

1. Most-consumed podcasts: India’s love for diverse genres and creator-led podcasts defined 2024, with The Ranveer Show securing the top spot, followed by:
2. #2 The Joe Rogan Experience
3. #3 Rotten Mango
4. #4 The Ranveer Show हिंदी
5. #5 Pretkotha (Bengali Horror Podcast)
6. #6 The Stories of Mahabharata
7. #7 Raj Shamani’s Figuring Out
8. #8 The Desi Crime Podcast
9. #9 Horror Podcast Hindi
10. #10 Bhaskar Bose (Hindi Thriller Podcast)

2. Most-popular new podcasts of 2024: 5 out the 10 most-loved podcasts that launched in 2024 on Spotify in India, were led by women. This includes Madly In Kaadhal, Call Me Hopeful, Realign Podcast with Humans of Bombay, Konjam Think Panalama? and Dinner Party.

Your wrapped personalized user experience

Eligible users can now access their personalized 2024 Wrapped Experience exclusively in the Spotify mobile app (iOS and Android). Please make sure your Spotify app is updated to the latest version to access. Users can easily access their personalized user experience in the Wrapped feed on Home.

As you reflect on your year in listening, look out for some new features in this year’s personalized user experience:

• A Celebration of Your Year on Spotify:
  • Your Music Evolution: A new data story that showcases your music hyperfixations from 2024 and lets you discover the musical phases that uniquely defined your year. Users may receive up to three distinctive musical phases.
  • Your Music Evolution Playlist: The data story will also come to life in a personalized playlist that can be found in the Wrapped feed on Home. Tracks within the playlist include familiar favorites along with new songs that we think you’ll love related to your unique musical moments.
  • Your Top Artist Reimagined: In this data story, you will now get to see the artist that took over your year with ‘Longest Listening Streak’ along with the fan-favourite, ‘Top Listeners’, which shows users the top % of listeners they are in for a specific artist.
  • Your Music Videos Playlist: In markets where music videos in beta are available, Premium users will receive a personalized playlist that brings together music videos from your most-loved artists this year – all in one place.
  • Going Beyond the Top 5: You can dive deeper into the music that soundtracked the year, with access to Top 100 Songs and Top 20 Artists – which can be added to ‘Your Library’ to enjoy as a playlist.
  • Your Artist Clips: You will get to hear directly from some of your top artists in the personalized Wrapped experience, rewarding loyal fans who have listened all year long. Artists such as Sonu Nigam, Sunidhi Chauhan, Shaan, Tulsi Kumar, Badshah, Anuv Jain, Vishal Mishra, King, MC Square, and Darshan Raval, and more, feature from India.
  • Your Podcaster Clips: You will now be able to enjoy short messages from some of your favorite podcast creators, including Ranveer Allahbadia, Raj Shamani, Gourab Tapadar, and Praveen, among others.

Love your results? Users can share their Wrapped results across messaging apps and their favourite social channels.

Additionally, Spotify has also launched its 2024 Wrapped Creator Experience for Podcast Creators, Artists and Advertisers. With access to their own individualized Wrapped microsite experience, artists and creators can dive into all the ways in which their fans listened this year. Check out Spotify for Artists and Spotify for Creators to learn more.