Jun
Prime Feature
The hit Genda Phool Duo is back to make you go ‘Tauba’
Released by Warner Music India, Tauba by Payal Dev features Badshah and stars the gorgeous Malavika Mohanan
Mumbai, 27th June 2022: After wowing their fans with the super-hit track ‘Genda Phool’, the hit jodi of Badshah and Singer Payal Dev is has hit the perfect note yet again with their brand-new track Tauba. The perfect combination of Badshah’s unique style and Payal’s sultry and versatile voice, “Tauba” will make your rainy weekends smokin’ hot. Released by Warner Music India, the song also stars Bollywood and South actor Malavika Mohanan whose oomph and panache will take the sizzle quotient a notch higher.
Dressed as a stylish demon, Badshah will reprise the audience in a never seen before avatar. Complementing him will be, Payal Dev lending her lilting voice. The video also stars gorgeous Malavika Mohanan who slays as a seductress. Tauba has a gothic yet sensual vibe and is sure to make you get groove.
Payal Dev has lent her voice as a playback singer in many mega Bollywood films such as Bajirao Mastani, Radhe and Dabbang 3. Sharing her excitement on the launch of Tauba, Payal shared, “I thoroughly enjoy working with Badshah. When I wrote Tauba, I instantly knew I wanted to work with him again. While the song has all the makings of a chart topper, I feel its USP is the slick music video. It’s chic, it’s trendy and we had a ball shooting for it. I am sure the audiences will exclaim “Tauba’ after watching it.”
Badshah adds, “Tauba is a sensual dance track and Payal and I are back to get the audiences grooving. I love my uber cool diabolic look in the video and have never donned this avatar before. We had so much fun making the song and dancing to it for the video. Now we want the audiences to have the same fun!”
About the song Malavika says, “I’m absolutely elated to be part of Tauba. Badshah and Payal have always made such great music and their songs are like my go-to party songs. I have been hooked to Tauba since I heard it for the first time. The songs git a very different feel and I am sure people love to groove to it”
Warner Music India brings back undoubtedly the most successful collaborators in recent times with Payal Dev and Badshah. Tauba ticks all the boxes of becoming an absolute chart buster.
Tauba Released on 24th June on Apni Dhun YouTube channel and will be available on all streaming platforms.
About Warner Music India
Launched in 2020, Warner Music India has rapidly grown as the destination for pop culture in India with the signing of superstar artists like Diljit Dosanjh, Armaan Malik and Darshan Raval domestically. The company has also had success with their international roster and making India the Top 5 country for global artists like Ed Sheeran, Ckay, Dua Lipa, Alec Benjamin and Masked Wolf storming the charts.
Key partnerships for the company also include a licensing deal with Tips Music, which owns the rights to some of the most popular Bollywood movies ever produced; founded the Maati label, dedicated to the fast-growing Indian folk music genre; signed several distribution deals focused on labels from India’s different cultural and linguistic traditions. In the Punjabi music scene, Warner Music has signed partnerships with Ziiki Media and Sky Digital.
