Jul
Industry Insight
The Indian music that the world listened to in 2024!
Mumbai, 24th July 2024: Imagine this: ‘Yimmy Yimmy’ on one of Spotify’s hottest pop playlists, ‘Afropop’! Over the last few years, the export of music in Hindi, Punjabi, Tamil, and Telugu has grown, owing to cross-cultural collaborations and increased artist discoverability on platforms such as Spotify. In the first half of 2024, songs featuring Indian artists – both film and beyond – were exported widely to diaspora countries such as the US, UK, Canada, and Australia, as well as more international markets such as France.
Here’s what made it to the list of most streamed Indian songs, across the world (excluding India), between January – July this year:
- Akhiyaan Gulaab (“Teri Baaton Mein Aisa Uljha Jiya”), by Mitraz
- Naina (“Crew”), by Badshah, Diljit Dosanjh, Raj Ranjodh
- Teri Baaton Mein Aisa Uljha Jiya Title Song, by Asees Kaur, Raghav, Tanishk Bagchi
- Jagga Jatt, Badshah, Diljit Dosanjh, Ikka, Sez on the Beat
- Pagal, by Babbu Maan, Guru Randhawa, Sanjoy
- Katchi Sera, by Sai Abhyankkar
- Ve Haaniyaan, by Avvy Sra, Danny, Sagar
- Sajni (“Laapataa Ladies”), by Arijit Singh, Prashant Pandey, Ram Sampath
- House of Lies, by Ikky, Karan Aujla, Sanjoy
- Drippy, by AR Paisley, Mxrci, Sidhu Moose Wala
This represents a mix of Bollywood, Punjabi Pop, and independent music, all of which made it to an international audience.
There’s more.
Punjabi artist Harsh Likhari who collaborated with Canadian artist Connor Price for “Customs” made it to Spotify’s Top 50 – Canada playlist, while the collaboration between French artist Tayc, and local artists Shreya Ghoshal and Rajat Nagpal, “Yimmy Yimmy”, made it to the Afropop playlist, one the biggest editorially curated pop playlists on Spotify.
Among the 50 most exported songs from India during the time are tracks such as “Pahadon Mein” by Vishal Mishra, “Ishq” by Faheem Abdullah and Rauhan Malik, “Kurchi Madathapetti” by Mahesh Babu, Sahithi Chaganti, Saraswati Putra Ramajogayya Sastry, Sri Krishna, Thaman S, and “Cuffed (Jo Tha Mila)” by Ananya Birla and Offset, among others. This diversity is representative of the music that is coming out of India, breaking through language and geographical boundaries.
